Giessen Pointers
Polymath
2026
︎ Visual Identity
︎ Logo Design
I led the complete rebrand of the Giessen Pointers basketball team, owning every stage from strategy to final delivery. After exploring three creative territories for the logo, a heritage-led crest direction was chosen. It reworks the club's original 1900 crest into a mark that feels true to its history while still fitting the modern game.
From there, I built out the full brand identity, including typography, colour and pattern. This was carried through to the arena with interior dressing, and extended across merchandise and player imagery. The project wraps up with a full set of brand guidelines to keep everything consistent as the brand grows.
︎ Logo Design
I led the complete rebrand of the Giessen Pointers basketball team, owning every stage from strategy to final delivery. After exploring three creative territories for the logo, a heritage-led crest direction was chosen. It reworks the club's original 1900 crest into a mark that feels true to its history while still fitting the modern game.
From there, I built out the full brand identity, including typography, colour and pattern. This was carried through to the arena with interior dressing, and extended across merchandise and player imagery. The project wraps up with a full set of brand guidelines to keep everything consistent as the brand grows.